Social Networking

Once your website is designed Cameron Finlayson, he can help you develop a strategy to make sure you site reaches all your friends and contacts on your list with Facebook.

There are several strategies that you can use within Facebook to help your company the maximum exposure.

Some examples include :

  • Building your brand
  • Creating New Groups
  • Creating Launch Parties
  • Event Management
  • Creating Fan Pages
  • Updating Employee Profiles
  • Facebook Like and Reccomend Buttons
  • Managing Privacy Settings

Twitter has changed the way we interact with the internet.  Using just 144 characters at a time this social network has changed the course of history with almost every major world leader sending out tweets.  Some of the top twitter feeds include Katy Perry, Justin Bieber, Former President Barack Obama and CNN.  With just 32 million followers Donald Trump is still about 70 Million users behind some of the top users in the world.

By updating your twitter feed using a GPS enabled smart phone you can also help improve you local search results.  For example if you are discussing new widgets in North Toronto local customers can find you based on their GPS enabled twitter applications.

Now you can add your Tweets or Twitter Feed directly onto your website so that people can hear of exciting promotions, updates and events that are happening to your business.  If used properly this can increase your Search Engine Optimization and increase your visibility on the internet.

With more than 160 million subscribers the membership grows by approximately two new members every second. LinkedIn is the of the largest business to business social network. Chances are your employees are already on LinkedIn and your businesses is on this social network. Cameron Finlayson can help you develop strategies to manage your LinkedIn presence online.

YouTube allows billions of people to discover, watch and share originally-created videos. It can allow you to reach out to your users with a introduction video, product launch or demonstration, press conference, share powerpoint presentations and much more.

Cameron Finlayson has helped several clients with setting up Personalized YouTube Channels to help them have proper brand recognition on YouTube.

Below is an example of a video shot and edited by Cameron Finlayson for a client using a DJI Osmo video camera that generated over 4,500 views for a upcoming property development project in Peterborough, Ontario.

SOCIAL MEDIA MANAGEMENT

Social Media Management can be a big time saver for your company and help you focus on your day to day business operations.  In many organizations social media management can be a full time job.  We can provide you with social posts, media monitoring and help expand your social network online.  Not all social networks are created equally and finding the proper channels for your brand is of utmost importance.

By developing engaging social networking and helping your brand become a social influencer you can develop followers and grow your user base.  Generating a buzz, offering time sensitive tweets and helping you optimize your market is the key.  Describing this process to our clients in plain English is our speciality.

SOCIAL MEDIA ADVERTISING

When entering a market or laughing a new product in a timely manner Social Media Advertising can be a very valuable tool.  By working independently or in conjunction with your traditional media campaign you can reach the biggest audience.  The benefit of Social Media Advertising is it does not need to follow the traditional rules of marketing.  One day you may wish to focus on a brand specific categorized campaign.  That very same afternoon you could be providing advertorial based social influencer campaign.

Social Media Advertising also does no necessarily require a long term commitment you can establish a moderate budget and better optimize your marketing budget as compared to traditional media campaigns.

social influencer

INFLUENCER OUTREACH

Some products speak for themselves simply through a well shot photo.  By developing a campaign with a social influencer your product can reach hundreds of thousands of users overnight.

By reaching out to social influencers and coordinating a campaign with their agents/agencies we can help your brand reach your target audience with direct product placement.

EMAIL MARKETING CAMPAIGNS

Have a email subscriber list – great! Need to develop a list and generate a user base we can do that.  By working with your team we can help you create value added user subscription lists.  Ensuring your brand is CAN Spam compliant is of utmost importance.  Creating registration lists, weekly/monthly emailing lists and helping you grow your loyal user base is our specialty.

Help develop a deeper relationship with your clients.  Empowering them with brand awareness, promotions and valuable content is the key to a successful campaign.  Using leading email marketing systems you can get valuable data about your customers.  For example if you have a business in Toronto but have 20% of your email list in Ottawa you can pinpoint a target audience.

By running a A & B campaign on your website you can find out which areas best reach your audience and then focus your campaign towards the more successful option.

Why Use Social Networking?

Social networking services and online communities allow people with similar business or personal interests to share resources, communicate and interact online.

The majority of these services are free to join and have millions of users already registered.

Facebook.com has over 1 billion users.  50% of the active users log on to Facebook in any given day.  The company’s data also revealed 600 million mobile users, 219 billion photo uploads, and 140 billion friend connections.

Average user has 130 friends and people spend over 500 billion minutes per month on Facebook.

More than 1.5 million local businesses have active Pages on Facebook
The fastest growing demographic is those 35 years old and older.

There are more than 100 million active users currently accessing Facebook through their mobile devices.

Twitter.com allows registered users to send a Tweet to their contacts (also know as followers) instantly.

A message from Twitter.com can come in the form of a cell phone text message, an email, or display directly onto your Twitter.com web account. This can be a highly effective way to market a specific audience instantly.

Twitter.com allows business to offer instant promotions.  For example if you wanted to run a one day sale you send a Tweetand your contacts instantly know.